Pizzeria · brand and website
Live in productionForno DPR
Forno DPR is a pizzeria, and the work was the brand and the site that carries it. It is live in production, which in practice means that what a customer finds when they search the name is what we made. A restaurant site has one duty before any other: someone standing on a street with a phone should find the menu, the hours and the way to order without having to think.
Everything decorative on that site is subordinate to that duty. The photography and the typography do the atmospheric work, because food is bought with the eyes first. The structure underneath is plain on purpose: sections you can find quickly, a number that taps, pages that survive a weak connection.
It follows the standard we hold to on every hospitality build. The people who run the restaurant should be able to change a price without calling a developer, because menus move with the seasons and a site that cannot move with them quietly rots.
Being live is not the same as being finished. We still watch it, and small corrections continue.
Differently: we would hand over the back office earlier. The owner learned the price edit in a week — a week of us editing it for her first, which she did not need.